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Hi! I'm Sangyoon and I'm currently working as a Growth Marketing Manager at **Selectstar Inc** and leading side-project with an early-stage startup as a co-founder and growth manager! I recently earned my master's degree from @KAIST Interactive Media Lab focusing on Human-Computer Interaction.

I have a versatile background and have a wide range of interests. Just name it, I'm probably interested in it!!

Favorite Quote "괴로움이 오더라도 품위있게 받을 수 있기를. 미쳐버릴 것 같은 불안한 영혼으로도 위엄을 간직하기. 곤란과 비참을 억누르거나 억지로 극기하려 않고 '있을 수 있는 일'이 내게도 왔음을 받아들이기. 운명을 헤쳐나가면서도 온화함과 평안함을 잃지 않기. 흔들리고 헤매면서도 타인을 다치게 하지 않기”

Professional Experience

Growth Marketing Manager

Selectstar Inc., @Daejeon – (2020. Jan ~)

• Established the growth marketing & branding strategies based on the analysis of customer behavioral data to accelerate client leads and mobile user retention

Marketing Assistant Manager

ZUNGLE Inc., @Seoul – (2017. Feb ~ 2018. Jul)

• Executed influencer viral marketing campaigns on major social media platforms to generate over 50 M+ viewership and also performed customer data analysis to improve the conversion rate

Research Experience

Graduate Student Researcher

***Interactive Media Lab (KAIST) @*Daejeon – (2018. Sep ~ 2020. Aug )

Project #1: Quantification of FPS Gamer's Physical and Cognitive Abilities — first project link here

• Analyzed empirical data from professional and amateur FPS game players to quantify reliable physical and cognitive metrics of FPS game performance

Project #2: Modeling Directional Effects on Touch Offset (Master's Thesis)

• Devised multi-sensor touch behavior logging system and user experiment to build a prediction model of touch offset using empirical data

Project #3: Quantification of Gender Representation Bias in Commercial Films based on Image Analysis — Published on ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW 2019) link here